Logo-light branding in ‘the golden age of typography’
Blog Logo-light branding in ‘the golden age of typography’ [post_information] Detail from a recent branding and website project for Viral Tribe Terrance Weinzierl recently wrote an article for Creative Bloq entitled ‘From McDonald’s to Kellogg’s: Why are so many brands ditching their logo?’. The article investigates the link between typography and brand recognition, highlighting examples from […]
Clever thinking, pitches and a website launch: The Novagram Nine
Blog Clever thinking, pitches and a website launch: The Novagram Nine [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been busy working on a unique randomising system for a […]
Michael Bierut on success, curiosity, and four decades in design
Blog Michael Bierut on success, curiosity, and four decades in design [post_information] Credit for original image: Pentagram. Wallpaper*’s Ali Morris recently interviewed Michael Bierut about his four decades of design experience. The interview covers everything from Bierut’s first day in New York as a young designer to his advice for those who are just starting […]
Design, development, proposals and lunch: The Novagram Nine
Blog Design, development, proposals and lunch [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have continued work on several large ongoing client projects, completed several small ones and much more […]
Awards, brands and websites: The Novagram Nine
Blog Awards, brands and websites: The Novagram Nine [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been working across disciplines, to help our clients hit the ground running at […]
Does your WordPress website need Advanced Custom Fields?
Blog [post_information] Advanced Custom Fields (ACF) is a plugin for WordPress which has been around for just over 10 years, celebrating its birthday milestone in June 2024. It is a powerful tool that allows users to enhance their websites by adding custom fields and content. This plugin provides an intuitive interface for creating and managing […]
Our 2024 highlights: The Novagram Nine
Blog [post_information] Our Novagram Nine posts are where we usually share nine snippets of what the Novagram team has been working on during the past month. But in this instalment, we’re closing out a great year by sharing nine of our highlights from 2024. This year we launched several new client websites, grew our team, […]
5 ways your brand can connect with Gen Z audiences
Blog [post_information] Forbes recently shared an article by serial entrepreneur Zaheer Dodhia entitled ‘5 Branding Strategies To Reach Generation Z Audiences’. Dodhia outlines five ways that brands can build lasting connections with younger adult audiences: from influencer marketing to in-real-life (IRL) encounters. Dodhia writes: Generation Z is entering the workforce, making big decisions and thinking about […]
Education, healthcare and finance: The Novagram Nine
Blog [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been busy working on brand guidelines, videos and much more besides… We created brand guidelines for an international cardiology organisation […]
Does your WordPress website need Elementor?
Blog [post_information] Elementor is a powerful tool that combines a competent page builder, intuitive widgets, and some exciting AI features. It plugs into WordPress – the de facto standard for professional business websites – and enables users to quickly build pages using a visual editor. But is it the right choice for your WordPress website, […]
Design and ecology: bringing the outdoors in-house
Blog [post_information] It’s Nice That’s Matt Alagiah shared an article entitled ‘POV: Designers need to think more like ecologists’ which provides some perspective on the trend of designers ‘taking their cues from the natural world’. Citing examples such as books inspired by mycelium networks or typefaces grown in petri dishes, Alagiah points out that this […]
Wireframes, website design and Oasis: The Novagram Nine
Blog [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been busy creating engaging client-facing materials for clients, designing and developing client websites and much more besides… We developed new […]
The role of branding in the Oasis reunion
Blog [post_information] Creative Boom covered the recent Oasis reunion from a branding perspective in the article ‘What the Oasis reunion can teach us about branding’ by Tom May. May asks the question: [W]hat is it about the Gallagher brothers, along with their ’90s pop counterparts, the Spice Girls, that continues to draw such attention… while […]
Project launches, kick-off meetings and international events: The Novagram Nine
Blog [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been busy working on a multi-site project for a new client, materials for two international events and much more besides… […]
Websites, branding and brat: The Novagram Nine
Blog [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been busy working on a new motion graphics video, wireframes for a new website project and much more besides… We […]
How Brat became the brand of summer ‘24
Blog [post_information] Thanks to Charli XCX, you have probably heard the word ‘brat’ this summer. It’s been almost impossible to use social media without hearing ‘360’ – or ‘365’. If you’ve spent any time with a Gen Z-er, they’ve likely pointed at something vaguely lime green and said, ‘That’s so Brat.’ Maybe you’ve even learnt […]
Long-termism and humanity in B2B branding
Blog [post_information] The Drum’s Sam Anderson recently explored the shift towards emotion and long-termism in B2B branding. Pooling thoughts from those working in the B2B space to further understand this trend, Anderson begins his exploration of this topic with an overview of the major players: Ask a panel of B2B specialists who the standard-setters are […]
Ads, brands and client communications: The Novagram Nine
Blog [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been busy creating beautiful client presentations, celebrating a client anniversary and much more besides… We started work on a new […]
Building the Mereworth brand
Blog [post_information] I recently had the pleasure of meeting up with Mereworth Wines founder William Boscawen at his vineyard in Kent. Since Novagram worked with William and his team to create the Mereworth brand, they have been hard at work building on the values and brand aesthetic we jointly established. It’s always exciting to see […]
A reminder that weirdness and failure are part of a healthy creative practice
Blog [post_information] PRINT Magazine recently published an interview with Patrick Duffy of ticketing platform DICE. Here is a bit of background on Duffy: Patrick Duffy is the top dog of the cool cat creative team at DICE. The London-based creative leader and brand builder has been keeping brands weird and provocative for over 25 years. […]
Is your business evolving? Don’t leave your brand behind.
Blog [post_information] Business Reporter recently published an article entitled ‘Your business is always evolving. Your brand must too’, in which Lauren Hartstone explores the importance of keeping your brand up-to-date. The business world doesn’t stand still, and neither should brands. Whether a company has added new services or products, moved into new markets, or established […]
Presentations, web design and a client anniversary: The Novagram Nine
Blog [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been busy creating beautiful client presentations, celebrating a client anniversary and much more besides… We brought a wide range of […]
Happy 15th anniversary to Impellus!
Blog [post_information] It’s always a joy to celebrate our clients’ successes: especially long-standing clients that we’ve helped to grow over the years. This month, Impellus, now one of the foremost leadership training companies in the UK, is celebrating 15 years of business! The company has trained individuals and teams from more than 8,000 companies. Among […]
Brand well and be remembered
Blog [post_information] Inc. recently shared an article entitled ‘Create a Brand Identity That Will Help Your Business Thrive’ in which Scott Goodson explores how branding can help your company stand out. Emerge from the ‘sea of sameness’ In an era rife with generative AI and a proliferation of misinformation, consumers increasingly seek a haven of […]
How to hard refresh
Blog [post_information] Why this is important Web browsers cache (i.e. store) data from visited websites to make browsing faster. This can sometimes be problematic during development, when you need to see the latest version of a page. A hard refresh clears your browser cache for a specific page. This means that when the page reloads […]
Questions that clients are asking your B2B website
Blog [post_information] Seth’s Blog is where author and marketing strategist Seth Godin shares his musings with the internet. In a recent blog post entitled ‘The B2B questions’, Godin shares some examples of questions that ‘people ask themselves when looking at a web page aimed at businesses’. These rhetorical questions should be kept in mind when […]
Winning awards, celebrating client anniversaries and sharing advice: The Novagram Nine
Blog [post_information] Welcome to our monthly round-up, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been busy celebrating our recent award wins, helping clients around the world make connections and much more besides… We updated […]
How brands gain a cult following
Blog [post_information] Image credit: Barbie (2023), Warner Bros. In a BBC article entitled ‘What rockets a brand into cult following status?’, Lillian Stone explores how ‘savvy marketing and a little serendipity’ can help brands reach unprecedented success. Stone begins by defining cult status: this is where brands reach a level of fandom so great that […]
Double win for Novagram at 2024 Web Excellence Awards
Blog [post_information] We are delighted to have won two Web Excellence Awards for recent website design and development projects for our clients BPL and LOVO. Business-wise, they are poles apart – one is a leading insurance broker and the other is a consumer business focused on plant milk chocolate – so these twin awards demonstrate […]
How to paste without formatting
Blog [post_information] Why this is important You may be used to pasting using Ctrl + V or Cmd + V. When you paste this way, extra formatting information is often copied across – meaning that the pasted text can look odd, out of place, or just different from how you intended it to turn out. […]
The three ‘V’s of branding success
Blog [post_information] Forbes recently shared an article by Eric McDermott all about the ‘three V’s of branding success.’ McDermott begins by noting that there is a lot of confusion out there about what ‘branding’ really is: with some people conflating a brand with a logo. This lack of clarity makes it easy for startups, small […]
Website accessibility lawsuits are on the rise: here’s what you should know
Blog [post_information] Accessibility advocate Gus Alexiou wrote an article for Forbes entitled ‘Website Accessibility Lawsuits Rising Exponentially In 2023 According To Latest Data’. Published in 2023, this article remains relevant: providing some insight into why website accessibility lawsuits are becoming more frequent in the US. These lawsuits have affected large companies such as Target and […]
How to build a successful brand, according to experts
Blog [post_information] CEO Magazine recently published an article by Jacob Goldberg, entitled ‘Two elements of successful branding you don’t want to overlook.’ Successful branding is more than simply catching the customer’s eye. According to experts, brands need authenticity and a long-term vision to connect and engage. These two qualities can be achieved by heeding the […]
Client websites, social media, and website training: The Novagram Nine
Blog [post_information] Welcome to our monthly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This month we have been busy working on client websites, discussing interesting topics on our blog, and much more… We prepared a new […]
When it comes to the use of AI in branding, some things are missing
Blog [post_information] In a recent article published by The Drum, strategist Houda Sayed claims that ‘3 vital things are missing’ as AI enters the world of branding. AI is everywhere now, including branding and campaign work. Although there are strengths and weaknesses to the use of AI, Sayed says that this technology can lack heart: […]
A six-step guide to choosing a brand name
Blog [post_information] World Finance recently published an article by Jean Majid, entitled ‘The difficult art of rebranding’. In the article, Majid shares some thoughts on what makes for a successful rebrand – as well as six tips for naming. Rebranding a business can offer an opportunity to refresh the identity of a brand or move […]
Why your brand should be at the centre of your marketing strategy
Blog [post_information] Creativebloq recently published an article written by Dmytro Spilka that highlights the importance of branding within any organisation’s marketing strategy. Spilka writes: In an era dominated by the likes of social media, consumers are constantly surrounded by new brands. With more options than ever before to choose from online, the competition to perform […]
Readying for launch, sharing recent work, and celebrating a top 10 ranking: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we continued preparing a website for launch, talked about a recent achievement, and worked on some brand guidelines. We worked on […]
BPL’s brand evolution and new website
Blog [post_information] BPL is the world’s leading broker specialising exclusively in credit and political risk insurance (CPRI) for multinational corporations, banks and financial institutions – and Novagram has been working with the company for many years. We recently designed and developed BPL’s new website and orchestrated a brand transition. Part of this involved simplifying the […]
Novagram ranked in top 10 creative agencies
Blog [post_information] Novagram has been ranked as one of the top 10 creative agencies on Creativepool, a global network of creative talent. We are delighted to appear on this list, ranked alongside other leading agencies from around the world. It’s always great to receive recognition for our efforts – we work exceptionally hard to deliver […]
Punctuation, prize draws, and project progress: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we discussed punctuation, organised a prize draw, and celebrated the launch of a new website. We shared a post about Apple’s […]
Here’s why Apple doesn’t use exclamation marks on their website
Blog [post_information] ZDNET recently shared an article about exclamation points – specifically, why Apple doesn’t use them on their website. Although it’s a small detail, creative Chris Matyszczyk believes it’s significant. Matyszczyk begins by touching on reality distortion, a term that was coined in 1981 by Bud Tribble. Originally used to describe Steve Jobs’ charisma, […]
Social media, websites and all things digital: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we worked on a client’s social media presence, made good progress with several digital projects, and shared some interesting ideas on […]
‘Murder your thirst’ with Liquid Death: The canned water company worth $1.4 billion
Blog [post_information] Fortune recently published an interview with Liquid Death CEO Mike Cessario, who is described as being ‘like a lot of 41-year-old guys who used to work in advertising. He likes whisky, bourbon, and Italian spirits, and has a sense of humor that leans toward the satirical.’ However, he also created Liquid Death – […]
Gen Alpha are more brand-aware than ever, and could have an economic footprint as large as Gen Z and millennials combined
Blog [post_information] Reporting for the BBC, Kate Lindsay says that ‘Gen Alpha are ready to spend – and they want to be treated like adults’. In fact, this demographic’s economic footprint is ‘expected to reach $5.46tn (£4.32tn) by 2029’ – almost matching the spending of Gen Z and millennials combined. Lindsay writes: Gen Alpha, born […]
Brand guidelines, digital projects and website training: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we discussed a controversial rebrand, made progress with several digital projects, and presented website designs to a client. We shared a […]
Dead lions and living stories: how culture is the foundation of your brand
Blog [post_information] Sticky, sweet, and golden in colour, Lyle’s Golden Syrup has been used in home-baking since 1883, and the green and gold tin is a common sight in British kitchens. However, anybody who has taken a close look at the tin will likely have been intrigued by the logo: an image of a dead […]
B2B, website builds, and books: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we shared some reading recommendations, continued working on several digital projects, and delivered key client-facing materials. We celebrated World Book Day […]
Happy World Book Day: Here are five books to read for business success
Blog [post_information] Today is World Book Day. Children across the country will receive vouchers to be spent on books whilst dressing up as their favourite literary characters – but those who have aged out of these festivities can still participate by celebrating their love for literature. At Novagram, we’d like to do this by sharing […]
Don’t wait for a sign – take action today
Blog [post_information] Seth’s Blog is where author and marketing strategist Seth Godin shares his musings with the internet. In a recent blog post entitled ‘Queued’, Godin shares a reminder to take action. In addition to being delightful to spell, the idea of work that’s queued up is energizing. The chapter ahead of schedule, the process […]
Entertainment, ecommerce, and entering a new project phase: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we met with clients near and far, made progress with some ongoing projects, and investigated an interesting B2B marketing trend. We […]
InterSurgeon: Connecting burns care clinicians and organisations around the world
Blog [post_information] InterSurgeon connects surgeons from across the world via a digital platform that Novagram created. We recently enhanced this platform by making some changes to the interactive map featured on the website’s homepage, in order to add a specific focus to those working in burns care. Prior to this work, the map was able […]
Work hard, play hard: Investigating the shift towards entertainment in B2B marketing
Blog [post_information] Asana’s celebration creatures B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content, ‘edutainment’, and more. While this type of marketing may have first emerged […]
New projects, digital development, and social media: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we made some progress with existing projects, prepared for a new project, and worked on some client websites. We shared a […]
Code vs ‘no-code’ in web development
Blog [post_information] In the ever-evolving world of web development, there are constantly new website builders, tools and platforms that claim to make the process of building a website simple and fast. With such a large number of ‘no code’ services and tools on offer, why would you need to ever use a developer, let alone […]
Expanding audiences, organisation, and life-saving design: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we made some progress with existing client projects, planned for some upcoming work, and explored some interesting topics on our blog. […]
How can B2B brands differentiate themselves in 2024?
Blog [post_information] Forbes recently published an article detailing four ways that B2B brands will differentiate themselves this year. John Hall writes: The B2B sales and marketing landscape has seen more disruption in the past five years than it has experienced in nearly a century. First, the pandemic brought unprecedented challenges for customer engagement. Now, rapid […]
Healthcare branding: how good design can save lives
Blog [post_information] © Mercis Publishing B.V. 1986 At Novagram, we feel privileged to work with a number of clients that are doing vital healthcare work. In order to support their missions, it’s important that we are able to consistently deliver high-quality work. Design, in particular, plays a very important role in healthcare. A 2017–2018 exhibition […]
Project progress, new offerings, and client success: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we made some important updates to client websites, made some plans for the future, and commended a client’s success on our […]
InterSurgeon: How The Gambia’s only neurosurgeon is utilising this Novagram-created platform
Blog [post_information] InterSurgeon connects surgeons from across the world via a digital platform that Novagram created. In a recent news update shared by InterSurgeon, Dr Jabang – The Gambia’s only neurosurgeon – shared how he is working to expand the number of neurosurgeons in The Gambia, using the InterSurgeon platform: “I go to InterSurgeon and […]
Seth Godin: Decoding ‘story’
Blog [post_information] Seth’s Blog is where author and marketing strategist Seth Godin shares his musings with the internet. In a recent blog post entitled ‘Decoding ‘story’’, Godin shares some examples of what ‘story’ can mean. Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring to Goldilocks and other ‘once […]
The Stanley water bottle trend: how perceived scarcity creates interest
Blog [post_information] Stanley 1913 In case you’ve missed it: the Stanley water bottle is having a cultural moment. It’s almost impossible to get online without seeing the Quencher H2.0 on your feed: pastel-coloured and possibly nestled in a matching carry case. The hashtag #StanleyCup has billions of views on TikTok (the Evening Standard credit this […]
Social media, project updates, and reaching new audiences: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we completed some important updates to client materials, helped a client to boost their social media presence, and met with a […]
‘Google — 25 Years in Search’: A love letter to humanity
Blog [post_information] Google is 25 years old, meaning that Search data is able to reflect 2.5 decades of human history. This time period includes, of course, the rapid popularisation of the internet, the genesis of social networks sites and YouTube – as well as much more. Google’s video (below) uses Search data to highlight cultural […]
Brand guidelines, Google, and ongoing projects: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we completed the design phase of a large project, shared some advice for fellow creatives, and worked on various client projects. […]
Fellow creatives, here are five ways to start the year right
Blog [post_information] We’re three weeks into 2024, which means you have probably settled nicely into the new year and are making good progress with creative endeavours. Whether you’re busy with client work or broadening your horizons with personal projects, It’s Nice That has shared a creative survival guide to help you succeed. We’ve all heard the saying […]
Is it time to stop letting Google dictate your design decisions?
Blog [post_information] The Verge recently posted an article by reporter Mia Sato on how the internet has ‘reshaped itself around Google’s search algorithms’. The article examines the effect that SEO is having on the user experience of Google, and how things might look in the future if current trends continue. Sato starts by giving an […]
Rebranding, reflection, and social media rejuvenation: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we made progress with ongoing projects, helped clients problem-solve, and explored some interesting topics over on our blog. We explored why […]
Thinking of rebranding? You’re not alone – here is why companies are embracing change
Blog [post_information] A recent Print Magazine article by creative all-rounder Amelia Nash explores why 2023 was the year of rebranding. This past year, we witnessed many companies across industries choosing to redefine themselves. But why the sudden surge in rebrands and brand refreshes? COVID-19 has brought profound and rapid global changes, and the branding sphere […]
How are creatives working in 2024?
Blog [post_information] Creative Boom recently published an article detailing ‘7 new ways of working that promise to change the creative industry in 2024’. Let’s take a look at how creatives will be working in 2024, according to creativity industry insiders Ed Silk and Fiona Florence. We spend most of our waking lives working: the average […]
Alina Wheeler’s life and legacy
Blog [post_information] Image credit: Ed Wheeler via The Authors Guild Alina Wheeler’s family expressed their grief in a post shared to the late branding consultant’s Instagram, writing: We are heartbroken. We are all so lucky to have known Alina and learned from her–to have experienced her wisdom, humour, humility, generosity, and magic. She once said, […]
Digital projects, client communication, and website updates: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we held meetings with clients and our own network to advance ongoing projects, thought about our own website and strategy, and […]
B2B brands can be brave instead of boring
Blog [post_information] Fast Company’s VP of Brand, Shiloh Gray, shared advice for B2B brands in a recent article entitled ‘B2B branding is boring, but it doesn’t have to be’. Gray writes: Recently, while presenting our new brand expression to the entire company, it hit me that although people loved the way it looked, there was […]
New Year, next steps, and expanding our network: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we talked about what’s in store for 2024, made progress with an ongoing project, and helped a client celebrate the New […]
Where do you want to take your business in 2024 – and beyond?
Blog [post_information] Maybe you already have big plans. Or, perhaps you know that things need to change but you’re not exactly sure how. Either way, 2024 is your opportunity to improve. A recent post from Seth’s Blog contains this food for thought: Where does your mind go when it wanders? My friend Jason points out […]
IBM says: ‘This is marketing’s sink-or-swim moment’
Blog [post_information] Generative AI was a theme that defined 2023, and this trend is continuing this year. IBM recently published a series of ‘targeted, research-backed guides to generative AI’. While these guides address a range of topics, we’re going to take a look at the insights related to marketing. The good news is that IBM […]
Our 2023 highlights: The Novagram Nine
Blog [post_information] The Novagram Nine is where we usually share nine snippets of what the Novagram team has been working on during the past week, but this instalment is a little bit different. Today, we’re closing out the year by sharing nine of our highlights from 2023. This year we unveiled our new website, grew […]
What do creatives think of AI tools?
Blog [post_information] It’s Nice That has launched a new series called Shades of Intelligence, which explores the ‘creative industry’s growing relationship with artificial intelligence’. The first instalment, written by Lucy Bourton, offers an overview of how creatives have responded to AI so far. 83% of creatives are already using machine learning tools. Despite this being […]
Conceptualisation, creativity, and our Christmas celebration: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we talked about how to unlock your creativity, scheduled social media content, and explored new opportunities. We met with a client […]
Why being bored can help you unlock your creativity
Blog [post_information] A recent article by Jessica Stillman, published by Inc. explains why boredom is not always a bad thing. In fact, it can actually be a great tool to enhance your creativity. When was the last time you were well and truly bored? Reading-the-back-of-the-cereal-box bored? Staring-at-the-walls-and-going-slightly-batty bored? With our gadgets providing nearly constant distraction […]
Watch AI create a website from just a screenshot
Blog [post_information] Writing for art and design website Creative Bloq, journalist Joseph Foley reported that AI is now able to recreate a website’s code from just a screenshot. Foley writes: There can be no doubt that AI is changing web design, but we continue to be stunned by how fast it’s happening. The latest jaw-dropping […]
Communication, company commitments, and the Christmas countdown: The Novagram Nine
Blog [post_information] We updated some client-facing materials for a B2B client. We worked on the wireframes for a website we’re building for a long-standing client. We drafted email copy to help streamline the sign-up experience for users of a client’s website. We shared a blog post about how to communicate effectively. We updated our policies […]
Three design communication pitfalls to avoid
Blog [post_information] Design and culture website PRINT Magazine shared an article on how organisations can optimise their partnerships with design firms. Written by Lynda Decker, a designer who works primarily with law firms, the advice covered in this article is universally applicable. Decker starts by noting that a good partnership begins with making sure you’ve […]
Predictions, problem-solving, and progress: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we made progress with a large ongoing project, shared some branding wisdom on our blog, and held several client meetings. We […]
Five predictions for the future of AI
Blog [post_information] Technology-focused investment management company Coatue have shared their predictions for what the future of AI may hold. Here are five highlights from their whitepaper entitled ‘The AI Revolution’. 1. On-device AI will likely become more widespread People could have LLMs on their phones, especially if Apple’s rumoured AI strategy comes to fruition. According […]
Are you due for a marketing overhaul?
Blog [post_information] Writing for TechEconomy, Joan Aimuengheuwa explores six signs that might mean you need a marketing overhaul. In digital marketing, you need to continually be ahead of the curve. Your marketing approach could be the key to unlocking new opportunities, boosting sales, and expanding your brand presence. Here are the signs that Aimuengheuwa advises […]
Seth Godin: Working with problems
Blog [post_information] Seth’s Blog is a treasure trove of insight where author and marketing strategist Seth Godin shares his musings with the internet. In a recent post entitled ‘Working with problems’, Godin considers when problem-solving is possible, and when a situation requires a different approach. Regarding problems that won’t go away, he writes: First, is […]
Mail, maps, and project management: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we talked about visual literacy, got ready for Black Friday, and made updates to client websites. We prepared an e-commerce website […]
Are you visually literate?
Blog [post_information] Detail of ‘Still Life with Fruit and Flowers’ by Balthasar van der Ast, 1621, via Rijksmuseum. According to Entrepreneur, visual literacy can be a powerful tool for those looking to develop their brand. PR expert Christina Chara Ioannou explores the benefits of being visually literate in the article ‘Why You Must Understand Visual […]
Presentations, planning, and new projects: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we talked about language, planned for the future, and made updates to clients’ brand materials. We started putting together a mood […]
Microsoft Word has been shaping language for 40 years
Blog [post_information] Microsoft Word (and much-loathed writing assistant Clippy, which debuted in the late 90s) If you’re reading this, you are more than likely familiar with Microsoft Word: the world’s most famous word processor that turned 40 years old last month. You may be surprised, however, to learn that this helpful tool has had an […]
Logistics, luxury goods, and new leads: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we helped a client present their services in a clarified way, took some design advice from Dieter Rams, and kicked off […]
Dieter Rams’ ten principles for design
Blog [post_information] Vitsoe at English Wikipedia, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=47137156 Renowned for his minimalist and functional approach, Dieter Rams is an icon of the design world. Rams served as the design director at Braun and a key figure at Vitsœ, and his philosophy greatly impacted modern design. Although he is an industrial designer, Rams’ ideas […]
New projects, diagrams, and client support: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we got the go-ahead for an exciting new project, created charts and diagrams to support clients’ marketing efforts, and more besides. […]
Seth Godin on ‘the myth of quick’
Blog [post_information] Seth’s Blog is where author and marketing strategist Seth Godin shares his wisdom and musings with the internet. In a blog post titled ‘The myth of quick’, he explores why faster isn’t usually better, and why the best work takes time. In his day job, The Wizard of Oz sold hokum. Patent medicines […]
On Strategic Marketing: An anthology of essays published by Harvard Business Review
Blog [post_information] On Strategic Marketing is a resource that brings together a collection of insightful articles relating to marketing. The book presents a well-curated selection of essays written by industry experts, thought leaders, and marketing practitioners who offer their insights on a wide range of relevant topics. One of the book’s key strengths lies in […]
Sustainability, client relations, and our new homepage: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we thought about websites and their carbon footprints, worked on a proposal for a new project, and revealed our new homepage. […]
How eco-friendly is your website?
Blog [post_information] Writing for the BBC, technology reporter Sean McManus explores ‘How slimmed-down websites can cut their carbon emissions’. The average business owner is likely unaware of the carbon footprint of their website, even if they do have a grasp on their organisation’s overall carbon output. Valentina Karellas, owner of an ethical knitwear brand, learnt […]
Brand guidelines, event materials, and generative AI: The Novagram Nine
Blog [post_information] Welcome to our weekly news post, where we share nine snippets of what the Novagram team has been working on: from client work to behind-the-scenes projects and inspiration found elsewhere. This week we thought about brand identity, created event materials for clients, and continued building a new client website. We explored why ‘It […]
Advice for brands: know thyself
Blog [post_information] Writing for Forbes, Jonathan Hanson explores why brand identity is all about discovering who you are. Hanson writes: Your brand is an ecosystem. Everything—from your foundation and products to your partnerships, social media, marketing and customer service—plays its individual role. While your product is vital to your brand, it still needs to live […]